Where to Buy Affordable Matcha in Japan: MUJI, KALDI & More

Where Can You Buy Affordable Matcha in Japan?

Want to try Japanese matcha without spending thousands of yen at a specialty tea shop?

You have plenty of options.

In Japan, you can find matcha products at MUJI, KALDI Coffee Farm, supermarkets, and specialty tea shops. Some are pure matcha powders, while others are convenient mixes for homemade matcha lattes.

But here’s something worth knowing before you shop: a ¥450 matcha latte mix and a ¥645 bag of pure matcha aren’t necessarily comparable products.

The ingredients, number of servings, sweetness, and preparation methods can be completely different.

This guide introduces seven real matcha products, with Japanese product names, reference prices, and official retailer or manufacturer links.

You’ll learn where to look, which products are worth considering for homemade lattes, and how to avoid buying the wrong type of matcha.

Quick Comparison: 7 Affordable Matcha Products in Japan

Brand / Retailer	Product	Size	Reference Price
MUJI	Uji Matcha Latte	160g	¥450
KALDI	Marucha Matcha	30g	¥645
KALDI	Milk Matcha Latte Mix	80g	¥537
Seijo Ishii	Tsuboichi Uji Matcha Latte	100g	Check current price
ITO EN	Oi Ocha Matcha	30g	¥800 before tax
Tsujiri	Sarat-to Tokeru Matcha	30g	¥830 before tax
Morihan	Practice Matcha	70g	¥1,404

Prices shown without a tax note include Japanese consumption tax.

Reference prices were checked against official Japanese websites in October 2026. Prices and store availability may change.

Important: These products fall into different categories. Some are pure matcha, some are unsweetened processed matcha products, and others contain sugar or milk ingredients.

1. MUJI: An Easy Matcha Latte for ¥450

Japanese name: おうちで味わうカフェメニュー 宇治抹茶ラテ

Size: 160g
Reference price: ¥450 including tax
Type: Instant matcha latte mix

MUJI (無印良品) is known for everyday household products, clothing, and food. Its food section also includes Japanese tea drinks.

One affordable option is the Uji Matcha Latte mix.

MUJI describes it as a drink made with Japanese matcha and milk ingredients, offering gentle sweetness with a touch of matcha bitterness.

Why Consider It?

This is a convenient choice for someone who wants a matcha latte without buying pure matcha powder and preparing it separately.

It’s particularly worth considering if:

• You prefer a sweet, café-style matcha drink.
• You want something easy to prepare.
• You are new to matcha.
• You don’t need pure, unsweetened matcha.

However, it isn’t the right choice if you’re looking for 100% matcha powder.

Official product page:

MUJI – Uji Matcha Latte 160g

2. KALDI: Marucha Matcha for Homemade Lattes

Japanese name: 〇茶（まるちゃ）抹茶

Size: 30g
Reference price: ¥645 including tax
Type: Matcha powder

KALDI Coffee Farm is a popular place to browse coffee, international foods, snacks, and specialty groceries.

It also carries Japanese matcha products.

KALDI’s Marucha Matcha is a 30g matcha powder suitable for preparing drinks and using in recipes.

Why Consider It?

Unlike a prepared latte mix, this product gives you flexibility.

You can decide:

• How much matcha to use
• Which milk to add
• Whether to add sugar
• How strong or mild to make your drink

If you like experimenting with homemade matcha lattes, this is a useful product to compare.

How Much Does It Cost per Drink?

If you use 2g of matcha powder per drink:

30g ÷ 2g = approximately 15 drinks.

¥645 ÷ 15 = approximately ¥43 per drink.

That’s the cost of the matcha alone, excluding milk, sweetener, and other ingredients.

Official product page:

KALDI – Marucha Matcha 30g

3. KALDI: Milk Matcha Latte Mix

Japanese name: 牛乳でつくる抹茶ラテ

Size: 80g
Reference price: ¥537 including tax
Type: Matcha latte mix

If your main goal is making matcha lattes rather than preparing traditional matcha tea, KALDI also offers a product specifically designed for mixing with milk.

The retailer describes the matcha as selected to complement milk.

Soy milk is another suggested option.

Which KALDI Matcha Should You Buy?

Choose Marucha Matcha if you want to prepare your own drink using matcha powder and control the ingredients.

Consider the Milk Matcha Latte Mix if convenience is more important.

These are different types of products, so compare the ingredients and preparation instructions before buying.

Official product page:

KALDI – Milk Matcha Latte Mix 80g

4. Seijo Ishii: Tsuboichi Uji Matcha Latte

Japanese name: つぼ市製茶本舗 ミルクでつくる宇治抹茶ラテ

Size: 100g
Price: Check the current retailer listing
Type: Sweetened matcha latte mix

Seijo Ishii (成城石井) is a Japanese supermarket chain known for specialty groceries and a wide range of food products.

Its official online store lists a Uji matcha latte product made by Tsuboichi, a Japanese tea company.

What’s Different About This Product?

This product combines Uji matcha and sugar and is intended to be mixed with milk.

It is different from a matcha latte mix that already contains powdered milk.

This distinction is useful if you prefer to choose your own dairy or plant-based milk.

The product is not unsweetened pure matcha.

Availability note: The product listing was confirmed, but current pricing and stock at individual Seijo Ishii stores have not been verified.

Official product page:

Seijo Ishii – Tsuboichi Uji Matcha Latte 100g

5. ITO EN: Pure Japanese Matcha for Everyday Use

Japanese name: お～いお茶 抹茶

Size: 30g
Manufacturer’s suggested price: ¥800 before tax
Type: 100% Japanese matcha

ITO EN is one of Japan’s major tea companies, known for its Oi Ocha green tea range.

Its Oi Ocha Matcha contains 100% Japanese matcha, according to the manufacturer.

The powder comes in a resealable aluminum pouch and can be used for traditional matcha, lattes, desserts, and cooking.

Why Consider It?

It’s a practical option if you want to use the same matcha for more than one purpose.

For example:

• Prepare matcha with water.
• Make an unsweetened matcha latte.
• Add matcha to baking recipes.
• Experiment with different amounts of milk and sweetener.

The official ingredient list identifies Japanese tea without added sugar.

At 2g per drink, a 30g package provides approximately 15 servings.

The matcha costs approximately ¥53 per serving before tax at the suggested retail price.

Official product page:

ITO EN – Oi Ocha Matcha 30g

6. Tsujiri: Unsweetened Easy-Mixing Matcha

Japanese name: 辻利 さらっととける抹茶

Size: 30g
Official listed price: ¥830 before tax / ¥897 including tax
Type: Unsweetened processed matcha product

Tsujiri offers an easy-dissolving matcha product designed for mixing with water or milk.

The brand also recommends it for cooking and desserts.

Why Is It Different From Regular Matcha?

Traditional pure matcha powder doesn’t actually dissolve completely in water. Instead, tiny tea particles remain suspended in the drink.

This Tsujiri product is formulated for easier mixing.

It contains matcha and dietary fiber rather than being a single-ingredient pure matcha powder.

Because it is unsweetened, you can decide how much sugar or syrup to add.

Who Might Prefer It?

This product may be worth considering if:

• You regularly make matcha lattes.
• You want a powder designed for easier mixing.
• You prefer to control the sweetness.
• You also want to use it in cooking.

Official product information:

Tsujiri – Official Product Lineup

Look for さらっととける抹茶 in the lineup.

7. Morihan: A Larger Matcha Bag for Regular Use

Japanese name: 森半 おけいこ用抹茶

Size: 70g
Official online price: ¥1,404 including tax
Type: Matcha powder

Morihan is a Japanese tea brand offering a range of matcha products.

Its practice matcha is sold in a 70g resealable bag.

Although marketed for tea practice, the company also suggests using it for drinks, cooking, and desserts.

Is a Larger Bag Better Value?

If you use matcha regularly, a larger package may offer good value.

At 2g per serving, a 70g package contains enough powder for approximately 35 servings.

¥1,404 ÷ 35 = approximately ¥40 per serving.

That’s slightly less than the reference powder cost per serving for KALDI’s Marucha Matcha.

However, buying more isn’t always better.

Matcha can gradually lose aroma and freshness after opening, so consider how quickly you will use it.

Official product page:

Morihan – Practice Matcha 70g

Pure Matcha or Matcha Latte Mix: Which Should You Buy?

Before comparing prices, decide what type of product you actually need.

Choose Pure Matcha If You Want:

• Control over sweetness
• Traditional matcha prepared with water
• Homemade matcha lattes
• A versatile ingredient for cooking or baking
• Flexibility to adjust drink strength

Examples include ITO EN Oi Ocha Matcha and Morihan Practice Matcha.

Choose a Matcha Latte Mix If You Want:

• A convenient café-style drink
• Less preparation
• A sweeter flavor
• A product designed specifically for homemade lattes

Examples include MUJI Uji Matcha Latte and KALDI Milk Matcha Latte Mix.

What About Easy-Dissolving Matcha?

Products such as Tsujiri Sarat-to Tokeru Matcha fall into a separate category.

They offer convenient mixing but may contain ingredients other than matcha.

Always check the ingredient list rather than relying only on the product name.

Where Can You Buy Matcha in Japan?

There are several types of stores worth checking.

MUJI

Look in the food and drinks section.

MUJI is particularly useful if you’re interested in convenient instant matcha latte products.

MUJI Official Website

KALDI Coffee Farm

Look for Japanese tea, matcha powder, and latte products.

KALDI offers both matcha powder and prepared latte mixes.

KALDI Official Website

Seijo Ishii

Check the tea and specialty grocery sections.

Product selection varies by location, and online listings do not guarantee physical store availability.

Seijo Ishii Official Website

Japanese Supermarkets

Supermarkets are also worth checking, particularly larger stores with extensive tea sections.

Look near:

• Japanese green tea
• Powdered tea
• Instant beverages
• Baking ingredients

Availability differs between supermarkets and individual branches.

Specialty Tea Shops

If you want to compare different matcha grades, aromas, or traditional tea products, specialty tea retailers can offer more options.

They may be particularly useful if you’re buying matcha to drink with water rather than mixing it into a sweet latte.

Useful Japanese Labels When Shopping for Matcha

You don’t need to read Japanese fluently to make a better choice.

These words can help.

Japanese	Meaning
抹茶	Matcha
宇治抹茶	Uji matcha
国産	Domestically produced
無糖	Unsweetened
砂糖不使用	No added sugar
抹茶ラテ	Matcha latte
抹茶入り	Contains matcha
粉末	Powder
原材料名	Ingredients
税込	Tax included
税抜	Tax excluded

Shopping tip: The words 抹茶入り mean “contains matcha.” They don’t necessarily mean the product is made entirely from matcha.

If you want pure matcha, read the ingredients.

How to Compare Matcha Prices Fairly

The cheapest package isn’t necessarily the cheapest way to make a drink.

For pure matcha powders, compare the price per gram.

Product	Approximate Price per Gram
KALDI Marucha Matcha	¥21.50
ITO EN Oi Ocha Matcha	¥26.67 before tax
Morihan Practice Matcha	¥20.06

These figures are based on the listed reference prices, not necessarily today’s store prices.

Milk, sweetener, and other ingredients are not included.

Don’t Compare Latte Mixes the Same Way

A 160g bag of instant matcha latte powder may contain sugar, milk ingredients, or other components.

That means its total weight isn’t equal to the weight of pure matcha.

A cheaper price per gram of latte mix doesn’t necessarily mean you’re getting more matcha for your money.

Instead, compare the number of servings, ingredients, convenience, and sweetness.

Which Matcha Would We Choose for Different Needs?

There isn’t a single product that suits everyone.

For an inexpensive, convenient latte mix: MUJI’s Uji Matcha Latte is worth considering.

For adjusting your own latte recipe: KALDI Marucha Matcha gives you more control.

For pure matcha with multiple uses: ITO EN Oi Ocha Matcha is another option.

For easier mixing without added sweetness: Tsujiri Sarat-to Tokeru Matcha may be useful.

For regular matcha use: Morihan’s larger practice matcha bag is worth comparing on price per serving.

These are recommendations based on product characteristics and intended uses, not independent taste-test rankings.

Is Expensive Matcha Always Better?

Not necessarily for every purpose.

Premium matcha can offer refined aromas, umami, and a smooth flavor, especially when prepared traditionally with water.

However, milk changes how matcha tastes.

If you’re making homemade matcha lattes, you may discover that an affordable powder works well for your preferred recipe.

That doesn’t mean all inexpensive matcha tastes the same, or that premium matcha is never worth buying.

Taste depends on the product, preparation, and personal preferences.

For a closer look at this question, read our related guide:

Expensive vs. Cheap Matcha in Japan

Frequently Asked Questions

Can You Buy Matcha at Japanese Supermarkets?

Yes, some supermarkets sell matcha powder and matcha-based drink mixes.

However, the selection differs by store. Not all supermarkets carry pure matcha.

Is MUJI’s Matcha Latte Real Matcha?

MUJI’s featured latte product contains Japanese matcha, but it is a prepared drink mix rather than 100% matcha powder.

Can You Make Matcha Lattes With Pure Matcha?

Yes.

You can whisk matcha with a little water, then combine it with milk and sweetener according to your preference.

Does All Matcha Latte Powder Contain Sugar?

No.

Some prepared latte mixes are sweetened, while some easy-mixing matcha products are unsweetened.

Check the ingredients and labels.

Is Cheap Matcha Worth Buying in Japan?

Affordable matcha can be a reasonable choice, particularly for homemade lattes, cooking, or experimenting with new recipes.

However, flavor and quality vary between products.

Can You Take Matcha Home as a Souvenir?

Matcha can be a convenient packaged souvenir, but import requirements vary by destination.

Check the customs and food-import regulations of the country you’re traveling to.

Final Thoughts: Finding the Right Matcha in Japan

You don’t have to spend a fortune to enjoy matcha in Japan.

MUJI and KALDI offer convenient options for homemade matcha lattes, while brands such as ITO EN, Tsujiri, and Morihan provide alternatives for people who want to prepare their own drinks.

The best starting point is to decide whether you want pure matcha powder or a prepared latte mix.

Then compare the ingredients, package sizes, reference prices, and intended uses.

Japan has plenty of matcha options to explore, and a relatively inexpensive product may be exactly what you need for your everyday latte.

---

Disclaimer

This article is an independent informational shopping guide based on official manufacturer and retailer information reviewed in October 2026.

Product prices, specifications, ingredients, availability, package sizes, and retailer listings may change without notice. Prices may include or exclude Japanese consumption tax as indicated. Manufacturer reference prices may differ from actual retail prices.

Products listed on official online stores are not necessarily available at all physical branches. Availability at a particular supermarket or retailer has not been independently verified unless expressly stated.

The products have not been independently purchased or taste-tested for this article. Descriptions and recommendations are based on publicly available product information and do not guarantee flavor, quality, suitability, or individual satisfaction.

Always consult current manufacturer information and product packaging, including ingredients, allergens, storage instructions, and preparation guidance, before purchasing or consuming any product.

Japan Life Steps is an independent website and is not affiliated with, sponsored by, or endorsed by the retailers or manufacturers mentioned. External links are provided for reference and convenience.